Guide
How rank and rent leads work
Rank and rent leads work like this: a marketer ranks a local website for one trade in one city, then forwards every call and quote request from it to a single contractor. The contractor does the work, owns the customer and pays for performance, usually a commission on closed jobs or a flat monthly rent.
What are the key terms?
- Rank and rent: ranking a local site for a service and city, then renting its lead flow to one contractor.
- Exclusive city: one trade in one city, held by one pro.
- Tracking number: a dedicated phone number on the site that rings through to the contractor and logs each call.
- Exclusive lead: an inquiry delivered to one contractor only.
How does the process work, step by step?
- 1
A city is chosen
One trade in one city, such as tree removal in Charlotte, NC.
- 2
A local site is built and ranked
The site targets what local customers search for that service in that city.
- 3
Customers call or request quotes
Calls go to a dedicated tracking number and forms are logged.
- 4
Leads are forwarded to you
Calls ring through to you and quote requests are sent to you as they arrive.
- 5
You quote, work and bill
The customer is yours. You set your prices and invoice directly.
- 6
You pay for performance
A commission on closed jobs, typically 7-10%, with the option of a flat monthly rent once leads are steady.
Who is rank and rent best for?
It suits established local contractors who can answer the phone, want steady exclusive work in one area, and would rather pay for results than run their own marketing. It is less suited to businesses that cannot take on new jobs or that serve no fixed area.
How is it different from buying shared leads?
Shared lead services sell one inquiry to several companies. See shared vs exclusive leads for a full comparison, or how Sweet Leeds pricing works.